Social Media Call-to-Action Tips That Increase Engagement

Jeanne San Pascual, Psych-Based Copywriter

11 July 2018

Anywhere you go in social media, it’s a crowded world and you need to use these call to action tips to make sure you get noticed!

Everyone wants to get their message heard or get a response from their users but that’s easier said than done.

Sometimes you’ll spend hours crafting a post only for it to be received with a painful silence…

Definitely not a good look if you’re looking to build a powerful social media presence. But don’t fret because there’s one sure way to evoke some kind of response from your posts.

Social Media Call-to-Action Tips That Increase Engagement

For you to stand out and get the results you want, you have to be able to hone on the crucial element that will take your call-to-action from being a standard prop to being an all-important part of your copy.

The hallmarks of quality call-to-actions are made up of the following:

Make it Personal and Benefits-Oriented

A good CTA is always specific and provides value. Don’t just write vague directions such as “Click Here” or make it all about you. Generic directions make people less likely to pay attention to your CTA.

The result? You’ll hardly convince anyone to do the action you want them to.

If this has been a recurring problem for you, try reframing your CTA from the point of view of your audience.

Don’t be content with fuzzy two-phrased directions that give no clue to your customers.

Craft a benefits statement as a command. Add a link to your desired page and add something like, “Don’t let another day pass without letting (Service/Product Name) work for you.”

“A good CTA is always specific and provides value.”

Don’t Make It Too Much Hard Work For Them

Another factor you should take into account is if fulfilling your CTA takes too much hard work.

Take into account today’s record of ever-shortening attention span.

There aren’t many people who are willing to jump through hoops for a piece of info. Those kinds of people would no doubt be considered modern-day saints in this digital age.

And you really don’t get much of that anymore these days so it’s better to make it easy for your readers.

To counter this, why not settle for an action you want them to do and stick with it.

Resist the temptation to include different actions. Doing so might only serve to take attention away from your main CTA.

Differentiate Your Call-to-Action

Making sure your call-to-action stands out is important so your followers will notice the action you want them to follow through.

Seasoned marketers have revealed that adding a visual works well in making this happen.

Like any advice, you have to know if it would also hold the same results for you so make sure to do a few rounds of testing to know if text alone or with image is the best for your brand..

Include Urgency 

This is a staple copywriting/Internet marketing mantra and for a good reason. It gives people a deadline to commit the action.

Without urgency, our procrastinating minds will often delay and forget about something that we were just so amped up to do minutes ago.

The only problem is, a lot of people resort to hype when including urgency in their CTAs.

This makes some people leery since they think it’s just a tactic and you won’t likely follow through. In the previous example I outlined, it went the subtly urgent route with the phrase “Don’t let another day.”

Make Your CTA Clear and to the Point

The best calls-to-action are always easily understood.

In today’s age, if people don’t get what you’re saying, they’ll just switch their attention to the next thing…

More so in the current social media landscape we’re in.

That’s why it’s important to make the most out of the few seconds you have their attention.

Always choose to clear rather than clever.

Don’t say “We want to leverage your opinion to create a  synergistic, product that utilizes different omni-channel marketing platform…”

When you can just say, “Help us improve our next product with your feedback.”

Don’t let your readers walk away scratching their heads in confusion because they might never be back.

Other Factors That Make For an Effective CTA

There are also other factors that make for an effective CTA.

You can try offering a trial membership or having an attention-grabbing link or button. It has to be clear that you’re supposed to click on it, and last but not the least, ask them to respond right away.

Together, these factors will give you a killer, effective CTA that makes people respond the way you want them to.