The Paige Studio - Website Copywriting
The goal was to make the homepage for The Paige Studio more copy-driven. This means having a headline that perfectly encapsulates their main benefit—phrased using a specific timeline as well as a unique button text copy. The result? A 31.24% increase in inquiries from their previous copy.
MacPaw - Email Copywriting
Wrote a welcome email thanking new subscribers for opting in into MacPaw’s newsletter. Included in the welcome email is the frequency of which they’ll be sending emails as well as the topics of most of their emails.
Lurn - Opt-in/Squeeze Page
Wrote an opt-in/squeeze page for Lurn so they can collect leads for their upcoming webinar. Added testimonials they got from big names for good measure to serve as social proof. The page was able to collect 2,591 emails after directing traffic to it—a 22.7% increase from the opt-in page they used in their previous campaign.
Travelstart - Branding Message
The site previously had a nondescript message that didn’t give site visitors a clear reason why they’re different from their competitors. Revamped their copy to showcase a branding message that sets them apart by listing all the probable reasons why they’re above the competition.
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