The Paige Studio - Website Copywriting
The goal was to make the homepage for The Paige Studio more copy-driven. This means having a headline that perfectly encapsulates their main benefit—phrased using a specific turnaround time as well as a unique button text copy. The result? A 31.24% increase in inquiries from their previous copy.
Foundr - Email Copywriting
Wrote this email as part of a nurturing email workflow for Foundr. The subject line used a benefit-driven line titled “Drive more leads and close more sales.” This email had an open rate of 43.2% and a clickthrough rate of 35.7%—both of which are higher than their average CTR and open rate.
Landing Page - Dosh
Wrote a landing page for Dosh’ free cash back app. The landing page introduces how you can use the app and what its top benefits are. It was able to net more than 1 million downloads as of early 2019.
Fortress of Inca - Branding Message
Fortress of Inca is an e-commerce store that previously had a nondescript message which didn’t give site visitors a clear reason why they’re different from their competitors. I was tasked to revamp their copy by showcasing a brand message that sets them apart based on their core business values.
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