The Paige Studio - Website Copywriting
The goal was to make the homepage for The Paige Studio more copy-driven. This means having a headline that perfectly encapsulates their main benefit—phrased using a specific turnaround time as well as a unique button text copy. The result? A 31.24% increase in inquiries from their previous copy.
NerdFitness - Email Copywriting
Wrote this email as the first in a series inviting new subscribers to join NF’s coaching course. This email copy beat the control with an open rate of 39.2% (compared to the previous high of 21.4%) and a clickthrough rate of 28.7%(compared to the previous high of 20.2%) .
Landing/Sales Page - Speak to Sell
Wrote a sales page for Lisa Sandwich for her upcoming high-ticket boot camp. The landing page was able to gross over $110,000 in pure sales—an increase of 19.5% from the previous sales page used.
Fortress of Inca - e-Commerce Branding Message
Fortress of Inca is an e-commerce store that previously had a nondescript message which didn’t give site visitors a clear reason why they’re different from their competitors. I was tasked to revamp their copy by showcasing a brand message that sets them apart based on their core business values.
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