For those out there wanting to update or start creating their own websites, the to-do list can be overwhelming.
But don’t fret because I’ve narrowed it down to the essentials.
Sales copy can play a defining factor in the success of the product or service you’re selling.
Going by with images or video alone is a missed opportunity for conveying a powerful impact on what your product or service can do.
We live in a digitally evolving space where people are bombarded with tons of ads and messages everyday…
In fact, the average customer sees 5000 ads in a day…
A lot of people often think that copywriting and content writing are interchangeable. Both are considered essential when it comes to web writing but each has a different purpose.
If you’re in the field of marketing, you’ve probably asked or heard questions like, “What is a CRO strategy?”
CRO stands for Conversion Rate Optimization and a CRO strategy is a method or system that helps increase the percentage of a specific desired goal.
Copywriting for SEO, also known as writing for search engines, is all about writing persuasive content that’s also web-friendly.
What this does is provide your existing copy a chance to rank higher in search engine results.
Having landing pages that convert the best is every online entrepreneur’s dream.
But why is it so important that your landing page converts?
If your website gets decent enough traffic but you find that people quickly leave your website, then what you need to know how to reduce your bounce rate.
So how do you actually craft ad copy that’s on point with your brand message? And at the same time allows you to expand your reach and increase your profits in the process?
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