About Me
your no-hype sales copywriter
I help small business owners, consultants, and online entrepreneurs with copywriting that steer clear of old-school, pushy marketing tactics that feel icky.
The result? An authentic branding message that feels right and gets you more sales from your dream customers!
My Story
Rather than opt for the typical writing background, I chose to major in psychology since the foremost thing I wanted to learn about was human thoughts and behavior.
I believe that to be a copywriter and be able to write words that sell, you have to be able to know, at the very least, what makes people tick.
Otherwise, you risk writing copy that never quite hits the mark when it comes to connecting with your ideal customers.
Although my intention was decent, real life proved to be much trickier.
In my first year as a copywriter, I often wrote the kind of copy that would get the initial sale through hyped-up, fearful, and manipulative tactics.
However, it wasn’t long until doing that kind of work took a toll on my psyche.
My soul (aside from my ears) have become so weary of hearing “you need to twist the knife more in this copy!” line again and again.
“Twist the knife?” I wanted to yell back, “You can’t keep on twisting the knife just to make a sale. Form a relationship and provide value then maybe you’ll have more repeat sales!”
Once I quit and steered clear of writing that kind of copy, I came to realize that copywriting doesn’t have to be sleazy or pushy in order to sell through the results I achieved for my clients.
This just goes to show that when you keep your prospects in mind, you add more value to their lives and it becomes much easier to sell more products and services.
I’ve since turned my passion into writing copy that’s based on my personal philosophy—without having to cower people into buying by preying on their fear and weaknesses.
On the side, I run Your VA Workforce to help small businesses and entrepreneurs scale and increase their bottom line.
When not working, I keep my cats busy with my incessant attempt to pet them and taking different online courses by the boatload!
“I struggled to get my message across without seeming like a sleazy salesman. Got Jeanne on board and she transformed my site’s copy in a way that successfully set me apart. Happy with the results since I booked more clients than I ever did before!” – Clint Haynes, Financial Planner at Next-Gen Wealth
My Copywriting Process
Writing copy is more than just being able to write well.
Achieving good results consistently requires a structured process that’s already proven to lead to standout results.
Research and Preparation Stage
I’m a firm believer that good writing isn’t about inspiration—it’s about preparation.
Excellent copy should be based on accurate information and this is something I do by asking and researching a lot. Some of the questions I might ask are:
- What’s your product or service is about?
- What do its features mean for your customers?
- Why is your offering better than your competitors?
More than asking the right questions, I also delve into various methods of copywriting research with a number of key strategies I employ.
Organization Stage
After you’ve answered my list of questions, I will then organize the information I’ve gathered. This is a crucial process where I make sure to refrain from taking any shortcuts.
It’s the stage where I formulate and get my best-selling ideas to include in your copy.
Writing Stage
Once I’ve figured out your product and target audience then it’s time to craft the copy.
Using my research, I then write your copy to be an interesting, compelling or passionate piece—whatever my research shows that will work for your service or product.
Review and Editing Stage
To get the decisive results you’re looking for, I make sure that every word adds to the message. Anything that doesn’t is cut out and deleted ruthlessly.
My goal here is singularly focused—to give you a tight copy that’s clear and to the point with every word pulling its own weight.
What You Get
The result? You get the kind of sales copy that breathes life into your brand.
The important aspects of your business are captured and
Who Can Benefit From My Copywriting Services
If you have something valuable to offer but are struggling to get your message across, I can help you!
If you can resonate with any of the following, it’s time to contact me!
You get stressed trying to think of what to say when trying to write copy for yourself or your business
Your content isn’t converting the way you want it to despite trying every tactic you know of
You’re running out of time to turn your business around and need a concrete copywriting strategy to help boost your sales
Let’s Work Together…
And get your own authentic, compelling message that boosts your sales and attracts your best audience!